Making your avocado toast pop on Instagram requires a unique formula that isn’t always possible to achieve. But, one London restaurant is offering "foodie Instagram packs" so diners can up their #foodporn game.
The free kits contain a portable LED camera light, a multi-device charger, a clip-on wide angle camera lens and a tripod selfie stick for overhead table shots. The kits have been designed to provide Instagrammers with everything they need to capture the perfect Instagram shot.
Dirty Bones has launched the kits at its newly opened location in Soho, London, which has been designed with the "Instagram universe" in mind.
"People love to share what they’re eating on social media, so we wanted to put together something that made it easier to get that perfect shot regardless of the lighting or time of day," a spokesperson for Dirty Bones explained.
Image: dirty bones
A look at the kits in action.
"More and more people are also using Instagram to help them decide where to eat, so as a restaurant group it’s key for us to make sure that people are getting the best possible shots of all our dishes and drinks," the spokesperson continued.
According to a Dirty Bones statement, the conceptualisation of the pack stems from "a recognition of the movement and importance of Instagram in present-day foodie culture" and a desire to "enable guests to share Dirty Bones Soho’s best qualities without compromising the cost atmosphere and design".
If Instagram could be a source of new business for restaurants, providing kits to make the food look more appealing on Instagram is a shrewd business move. If restaurants can’t prevent people from tagging them in Instagram posts, then attempting to improve the quality of those shots might be their only option.
But, the restaurant isn’t just providing kits. The restaurant’s menu, as well as its interior, has been designed with the social network in mind.
"Dirty Bones’ menu has also been curated to provide picture-perfect shareable content, with new trending dishes such as Fish Tacos standing alongside the iconic Mac Daddy Burger and Cheeseburger Dumplings," reads a statement from Dirty Bones.